Right. At the same time, no one here could give two flying bowel movements about Shaun Smith. It helps to have a little perspective as to who is revered and by whom. Overall achievement is important, in terms of generating article interest. If not so impressive, franchise tenure should then be considered, when targeting specific audiences. There’s also the flipside of desirable subject matter. For example, as great as he was, I’d have to think twice before posting a John Elway interview on Baltimore Beatdown. And that has nothing to do with the Ravens. You don’t want to alienate your reader base. To that extent, thank God I’m not a journalist.