Saints and Mercedes-Benz Reach Naming Rights Agreement for Superdome
The Louisiana Supedome will now be called the Mercedes-Benz Superdome.
The New Orleans Saints and the famed automaker have reached a naming rights agreement for the domed stadium. You can get more details on the new deal, which will be announced tomorrow, from the Times-Pic but here are the essential details:
The New Orleans Saints and Mercedes-Benz have reached an agreement on a 10-year naming rights deal for the recently renovated Superdome that officially changes the name of the iconic stadium to the Mercedes-Benz Superdome. The deal marks the first time in the stadium's 36-year history that the building will be known by something other than the Louisiana Superdome.
Does this mean I'll finally get a cup holder on my plaza level seat?
The move makes complete sense considering the stadium will host the NCAA Final Four next year and the Superbowl the following year, on top of it's normal year-round events. Also can't say I'm surprised considering Tom Benson sells Mercedes-Benz automobiles at his car dealerships.
Here's what the Saints owner had to say about the deal:
"The Saints were eager, in our new deal with the state, to undertake seeking the right company for naming rights for the Superdome," Saints owner Tom Benson said Monday. "We have found an iconic partner for an iconic building. Mercedes-Benz is a global company that can do business in any city anywhere in the world.
"They have chosen New Orleans. This is a great deal for the state of Louisiana, the city of New Orleans as well as for the Saints and Mercedes-Benz. They have been great to work with and proves why they are a global leader. This partnership also proves that our deal with the state works. We project that the state will no longer have any inducement obligations to the team and that is a benefit to everyone."
But before you get your panties in a wad about the name change, remember that this most likely won't change anything as far as the fans are concerned, who will still simply call it Da Dome.
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Let the car jokes begin. I'll start:
Hey, at least the M-B Superdome has a ton of headroom.
If you're not sure what to do with the ball, just pop it in the net and we'll discuss your options afterwards. - WS, OBE
by Joseph William Stern on Oct 3, 2011 8:58 PM CDT via iPhone app reply actions
Will the dome lose all it's value as soon as you drive it off the lot?
If you're not sure what to do with the ball, just pop it in the net and we'll discuss your options afterwards. - WS, OBE
by Joseph William Stern on Oct 3, 2011 9:10 PM CDT via iPhone app up reply actions 1 recs
Katrina definately tried though.
INGRAMANIA equals LOMBARDI 2012
by cajuncommando58 on Oct 4, 2011 12:20 PM CDT up reply actions
LOL You beat me to the MB Superdome.
any local Person or Saints fan will always call it the Louisiana Superdome. Only Announcers on TV will call it the MB Superdome.
I think it's always going to just be the Superdome
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by Dave Cariello on Oct 3, 2011 9:04 PM CDT up reply actions
U got to be kiddin me.....don't like it
I was hoping we would never do this. That sounds ridiculous. At least they could have went with a local company or product to keep our identity. Our soul has been sold to corporate America. Abita where were you?
If you can't beat them, arrange to have them beaten-George Carlin
Well think of it like this
The state pays the Saints big big bucks to stay in Louisiana. And maybe this will offset some of that
Just because we have chiseled abs and stunning features, it doesn't mean that we too can't not die in a freak gasoline fight accident.
by Fat Punk Kicker on Oct 3, 2011 9:16 PM CDT up reply actions
Read the text a little more carefully. This agreement is expected to eliminate the state subsidies to the Saints (which were already reduced in the last agreement anyway).
So you agree with me
Just because we have chiseled abs and stunning features, it doesn't mean that we too can't not die in a freak gasoline fight accident.
by Fat Punk Kicker on Oct 3, 2011 9:31 PM CDT up reply actions
the subsidies now go directly to Benson
in the form exorbitant rental rates for state offices in Benson Tower.
Abita, nice
coulda been the Turbodome, lol
I think I am, therefore I am... I think
by alcoholic_insight on Oct 3, 2011 11:41 PM CDT up reply actions
Ha!!!
I like it…..has a Mad Max feel to it.
If you can't beat them, arrange to have them beaten-George Carlin
by AcquiredPanic on Oct 4, 2011 12:42 AM CDT up reply actions
er... corporate Germany perhaps?
"I'm not allowed to comment on lousy officiating." -Jim Finks, New Orleans Saints G.M.
by theprogrammerman on Oct 4, 2011 7:11 AM CDT up reply actions
well....
Is there really that big of a difference nowadays between the two?
If you can't beat them, arrange to have them beaten-George Carlin
by AcquiredPanic on Oct 4, 2011 9:35 PM CDT up reply actions
would you rather it be...
Would you rather it be Gulf Coast Meat Packing Superdome, with the logo " you can’t beat our meat" …Jeez…. The rights were going to be sold regardless. At least it is to a classy high end auto company not to ChuckCheese or something
or Kia.
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by Dave Cariello on Oct 3, 2011 9:12 PM CDT up reply actions
Haha.
Sorry.
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by Dave Cariello on Oct 3, 2011 9:30 PM CDT up reply actions
Really, we're SORRY.
"J.R. SMITH! WITH NO REGARD FOR COMMON SENSE!" - Future Kevin Harlan Quote
"They're two-deep at the crazy position!" - Kenny "The Jet" Smith.
One of them looks kinda cool… let’s hope he has that one.

FORGET THE HOMEPAGE... CSC Archives Rule!!
You think that looks kinda cool?
I’m going to have to have a talk with you, Dan.
This comment was written by a reader and member of Canal Street Chronicles. It does not necessarily reflect the views of CSC and its staff or editors.
I said “kinda”…. not “super”.
[It’s a Kia; I’m trying to make the guy feel good.]
:-)
FORGET THE HOMEPAGE... CSC Archives Rule!!
You're a good man, Dan.
This comment was written by a reader and member of Canal Street Chronicles. It does not necessarily reflect the views of CSC and its staff or editors.

FORGET THE HOMEPAGE... CSC Archives Rule!!
by Dan Kelly on Oct 3, 2011 10:04 PM CDT up reply actions 1 recs
Lol, I'm down for it
I can just hear the stadium chants…..
If you can't beat them, arrange to have them beaten-George Carlin
by AcquiredPanic on Oct 3, 2011 10:09 PM CDT up reply actions
River Parrish Disposal Superdome
‘our team stinks, but it’s pickin’ up’
In Breesus' name we play
by Breesus Christ Superstar on Oct 4, 2011 8:12 AM CDT via mobile up reply actions
Lucky Dog Dome
In Breesus' name we play
by Breesus Christ Superstar on Oct 4, 2011 8:28 AM CDT via mobile up reply actions
Let me try that again
Da Chronic Dome.
INGRAMANIA equals LOMBARDI 2012
by cajuncommando58 on Oct 4, 2011 12:24 PM CDT up reply actions
I wondered by I saw a NOPD officer putting a ticket for no brake tag on the front door.
They should have put a “tag applied for” sign up, I guess.
That's heresy, my friend!
I honestly thought this was a joke…looked for the ‘satire section’…nope…checked with TP…yep it’s true. But yeah, it could be worse I guess…
"I have something no one else has: my brain. Which I use to my advantage, when advantageous."
If this was satire I would have definitely chosen Wagner's Meat.
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by Dave Cariello on Oct 3, 2011 10:17 PM CDT up reply actions
I can dig it
could have been much much worse believe me. Mercedes is a classy business .
" I’ve never done drugs but I think watching Matty Ice stare blankly towards the field as Drew Brees kneels down while clock hits zero in a playoff game would be like doing cocaine off a strippers @$$#….yeah that good.
Yes my hatred for Atlanta is unhealthy/ possibly illegal" - Malbrough
by born in areacode 318 on Oct 3, 2011 10:26 PM CDT reply actions
Because you don't think the public should be paying a sports team to stay in Louisiana
Just because we have chiseled abs and stunning features, it doesn't mean that we too can't not die in a freak gasoline fight accident.
by Fat Punk Kicker on Oct 3, 2011 11:20 PM CDT up reply actions
Because it’s guaranteed money in Benson’s pocket, that the state has reneged upon in the past and may very well again, before it’s all over with. There aren’t any Fortune 500 companies remaining in New Orleans. Who are you waiting for to step up to the plate? Louisiana needs all the financial backing it can get, as does the team.
You can toga party, but you can't toga fish.
by coldpizza on Oct 4, 2011 6:13 AM CDT up reply actions 3 recs
Agreed.
In Breesus' name we play
by Breesus Christ Superstar on Oct 4, 2011 8:22 AM CDT via mobile up reply actions
Agree x 2
Wont have to be hearing that the Saints may be leaving anytime soon.(Fingers crossed)
"Daddy, them cigarettes are gonna kill you". My aunts last words to my 96 year old grandpa before he fell out of bed and broke his neck reaching for a full pack.
Hey
If it had been the McDonald’s Dome we would have had the Burger Option.
INGRAMANIA equals LOMBARDI 2012
by cajuncommando58 on Oct 4, 2011 12:26 PM CDT up reply actions
Good point
Now that’s looking out for what counts.
This comment was written by a reader and member of Canal Street Chronicles. It does not necessarily reflect the views of CSC and its staff or editors.
I think that
the Shaw Group out of Baton Rouge is a home grown Fortune 500 company. That said, the ‘Shaw Dome" does not sound so good. Now if we can just get Mercedes to put a fleur de lis in a circle for it’s new emblem……………………….
"When I read about the evils of drinking, I gave up reading" Henny Youngman
Do you need me to hold your hair back, my weak-tummied amigeaux?
You can toga party, but you can't toga fish.
Read this backwards, thought you said you wanted the Mercedes-Benz emblem instead of the Fluer-de-lis
by AJG on Oct 8, 2011 6:25 PM CDT up reply actions
I'm just glad it's not the BP Petroleum Dome
Or something super low-rent, like the Dollar Store Dome.
If they are going to do it
MB is a good choice, especially out of all the companies it could be. Also I am thinking that MB stands for class and luxury and they will probably have pretty high standards for the dome which is not a bad thing for fans (unless it means higher prices).
Tiger's blood!!
I don't think Merc-Benz gets any supervisory control in this deal
They’re just paying to get their name slapped on everything to do with the Dome.
WIN NOW
WINGRAMANIA!!!!
by Hans Petersen on Oct 4, 2011 8:01 AM CDT up reply actions
Agreed. Compared to other alternatives. Mercedes is big pimpin’.
In Breesus' name we play
by Breesus Christ Superstar on Oct 4, 2011 8:29 AM CDT via mobile up reply actions
Just tell the locals that "MB" stands for Maison Blanche!
Problem solved.
Alimony is like buying hay for a dead horse.
by Just 'Nother Day on Oct 4, 2011 1:53 AM CDT reply actions
Maybe a new Saints mascot???
Alimony is like buying hay for a dead horse.
by Just 'Nother Day on Oct 4, 2011 1:55 AM CDT up reply actions
Mr.Bingle
JND – When I saw MB Superdome, that’s the first thing I thought of. We’re clearly from the same generatrion.
Apparently I’m not. Fill me in.
In Breesus' name we play
by Breesus Christ Superstar on Oct 4, 2011 8:20 AM CDT via mobile up reply actions
Mr. Bingle was a Christmas mascot of the Maison Blanche department chain. A snowman with wings and an ice cream come for a hat. Don’t ask. When Maison Blanche went belly up, DH Holmes carried on the tradition with plush versions of the character available around the holidays. Holmes was later bought out by Dillard’s, which continues to carry the stuffed versions today, albeit with less fanfare.
You can toga party, but you can't toga fish.
and an ice cream come for a hat.
Make that an ice cream CONE. You definitely don’t want to ask about the ice cream come.
You can toga party, but you can't toga fish.
When I was a child I asked a MB store attendant why Mr. Bingle had a ice cream cone hat.
His reply: “He puts his weed in it.”
(That’s my story and I’m sticking to it!)
Alimony is like buying hay for a dead horse.
by Just 'Nother Day on Oct 4, 2011 4:01 PM CDT up reply actions 1 recs
Sure.
That’s how the early rodeo clowns got started: Smokin’ rope.
Alimony is like buying hay for a dead horse.
by Just 'Nother Day on Oct 4, 2011 4:13 PM CDT up reply actions
Mr. Bingle also became embroiled in a controversy during the late ’70’s when Saturday Night Live introduced a character named Mr. Bill who had a striking resemblance to Mr. Bingle as well as sounding suspiciously the same.
Rumor has it that the originator of Mr. Bingle, a local N.O. puppeteer, received an out of court settlement for copyright infringement.
same here
did you know there’s a Mr. Bingle fan site?
http://www.mrbinglefans.com/bigkids.shtml
I think I am, therefore I am... I think
by alcoholic_insight on Oct 4, 2011 9:08 AM CDT up reply actions
I figured the "old timers" would connet.
A bit of trivia:
MB would borrow speakers from Werlein’s Music Store (next door) for the puppet show.
MB was also one of the first (if not THE first) store on Canal St. to put “Se Habla Espanol” in their window.
Famlies from the Irish Channel would shop at MB then go to F.W. Woolworth to actually buy something.
(Merry Christmas, y’all.)
Alimony is like buying hay for a dead horse.
by Just 'Nother Day on Oct 4, 2011 4:11 PM CDT up reply actions
My former boss and former owner of my store...
started out working for D.H. Holmes. When they were bought by Dillards, he was let go and he bought my store.
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by Dave Cariello on Oct 4, 2011 7:46 PM CDT up reply actions
How long before a superfan dresses in a Mercedes inspired outfit on gameday?
In Breesus' name we play
by Breesus Christ Superstar on Oct 4, 2011 8:24 AM CDT via mobile up reply actions
How long before Lil Wayne drives through the run down streets of the Ninth Ward in a Mercedes-Benz commercial?
You can toga party, but you can't toga fish.
Didn't that happen already.
Did you not see the video for Bling Bling
Come on pizza.
Bling bling was a beautiful song. I was never touched so much by one song. Only one that came close was lick it like a lollipop. That Weezy is a gifted linguist.
This comment was written by a reader and member of Canal Street Chronicles. It does not necessarily reflect the views of CSC and its staff or editors.
They used to call Candlestick park in SF 3com park. Eventually the name was changed back to Candlestick. Everyone called it Candlestick, except for the anouncers. Such is the way the Supadome will be called and remembered.
Agreed. Very few people called it the Louisiana Superdome to this point. Very few people call it the Nokia Sugar Bowl, etc. It’s just a subtle form of advertisement. Did you freak out when NFL teams added a Reebok logo to their uniforms? If not, this isn’t much different. If anything, it’s more beneficial, as it doesn’t fall within the perameters of shared revenue.
You can toga party, but you can't toga fish.
It could also help them land Mercedes Lewis in free agency, since our current Wendy’s sponsorship seems to be MIA.
You can toga party, but you can't toga fish.
Bank of America Stadium
Lookin at you Carolina.
"I want to hand this trophy to the MVP of the Super Bowl -- and the MVP of the entire league.''
-- Saints coach Sean Payton, handing the Vince Lombardi Trophy to Drew Brees after Super Bowl 44.
Enron Field
The ultimate in bad naming rights. One of the primary requirements in choosing a new corporate sponsor for the Astros organization was for the company to be squeaky clean. Thus the new name of Minute Maid Park, even if that sounds goofy.
Mercedes Benz makes an extremely high quality product and isn’t likely to do anything that will cause embarrassment to be associated with them.
Not since world war II anyway.
In Breesus' name we play
by Breesus Christ Superstar on Oct 4, 2011 8:35 AM CDT via mobile up reply actions
Kind of the same era
But MB did give Adolf Eichmann a nice job in Argentina when he was looking for a place to hide from the whole war crime thing.
"I want to hand this trophy to the MVP of the Super Bowl -- and the MVP of the entire league.''
-- Saints coach Sean Payton, handing the Vince Lombardi Trophy to Drew Brees after Super Bowl 44.
I guess the Volvodome would have been mistaken as part of the female anatomy.
You can toga party, but you can't toga fish.
MULVA!!!!!!!!!!!!!!!
"Daddy, them cigarettes are gonna kill you". My aunts last words to my 96 year old grandpa before he fell out of bed and broke his neck reaching for a full pack.
"Viagra Dome – you get the picture….."
Retractable dome.
Now I can’t get rid of the picture.
Dammit!
Alimony is like buying hay for a dead horse.
by Just 'Nother Day on Oct 4, 2011 4:15 PM CDT up reply actions
Yea, Viagra Dome......
if our Defense plays hard for more tha 6 hours, we call the team Doctors!!!!
"When I read about the evils of drinking, I gave up reading" Henny Youngman
I was interested in having a Pink Taco Dome....
not so much this.
"How much you wanna make a bet I can throw a football over them mountains?"
wonder about on a new MB
what does a cupholder option cost?
Maybe Dave will find out soon
The 2011 Saints: From Lockout to Knockout
Could have been so much worse
Papa John’s? Olive Garden never-ending Salad Bowl? They should definitely install the big hood ornament on the roof, though.
"Emancipate yourself from mental slavery, none but ourselves can free our minds" -Bob Marley
by PanheadCatahoula on Oct 4, 2011 9:43 AM CDT reply actions
Mercedes-Benz sucks
Consumer Reports:
Scion scores best and Chrysler worst for average predicted reliability. Each score is calculated as a percentage better or worse than the average of all cars surveyed. The bar shows the range between a brand’s best and worst models. To be included, a brand must have sufficient data for at least two models.
I was excited to drive a loaner C300 when my Acura was in the shop. I had no regrets when I turned it in and got my own car back. M-B peaked in the ’90’s, I think.
r-r-r-r-r-rapid transit
And I was thinking about buying an audi
In Breesus' name we play
by Breesus Christ Superstar on Oct 4, 2011 8:05 PM CDT up reply actions
Hilarity
When this was posted on CSC’s Facebook last night, people thought the picture was real. Makes me sad for humanity.
by Jimbo03 on Oct 4, 2011 11:37 AM CDT reply actions 2 recs
Def have to Rec this
When this was posted on CSC’s Facebook last night, people thought the picture was real. Makes me sad for humanity.
It seems like almost everyday I encounter something that makes me have the same reaction. I know I’m a bit late to comment on this story, but I had to share the wife’s response when she pulled up the info on her phone…“Wait, this has to be a joke! Mercedes Benz buys naming rights to the Superdome?? You gotta be kidding me!”
"It's about time that something good like this happened." - Drew Brees
The Wal-Mart Dome
I seriously would consider blowing it up if this ever happens…
Hmmm...
I probably shouldn’t come on this. ;-)
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by Dave Cariello on Aug 24, 2011 10:31 AM PDT
Agreed
Then would Dave and the fans have to dress like the folks we see on the “People of Wal-Mart” site when they go to a game?
"It's about time that something good like this happened." - Drew Brees
Why couldn't Hooters buy it?
I want Hooters on the side of the Dome, and I want them now!
This comment was written by a reader and member of Canal Street Chronicles. It does not necessarily reflect the views of CSC and its staff or editors.
Would they have to build another Dome for that?
The arena is too small.
This comment was written by a reader and member of Canal Street Chronicles. It does not necessarily reflect the views of CSC and its staff or editors.
as in build another dome the same size right beside it to make it look like the other one
i like my “domes” to be proportioned correctly and preferably not sagging below the belt
Now that we have a 2011 season let's win the Superbowl!
I can't believe Dave Thomas wouldn't let Wendy's sponsor it
Just because we have chiseled abs and stunning features, it doesn't mean that we too can't not die in a freak gasoline fight accident.
The Pope rolls in a Benz

Most dead popes are now saints.
See where I’m going with this? It’s a natural fit.
You can toga party, but you can't toga fish.
it looks like a portable phone booth
hopefully he doesn’t change into his costume in there like Superman!
Now that we have a 2011 season let's win the Superbowl!
Bwa ha!
Snerk! (at the idea and the mental picture it lends)
"It's about time that something good like this happened." - Drew Brees
If not for the windows...
It would look like a portable Outhouse.
INGRAMANIA equals LOMBARDI 2012
by cajuncommando58 on Oct 5, 2011 7:28 AM CDT up reply actions
GregBensel Greg Bensel
Sean Payton opened today’s team meeting w/ the Mercedes Benz logo on screen saying it is excellence and that is what this team strives for.I hope they strive for a little higher level than Benz’s.
Hang ten pipeline, let's go trippin'
that little plug cost Mercedes Benz $20,000 - it's in the package - 5 mentions from Payton annually for $100,000 each year
We should start putting a price tag estimate on these when we find them
kinda like the price is right…
WIN NOW
WINGRAMANIA!!!!
by Hans Petersen on Oct 6, 2011 8:37 PM CDT up reply actions

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