The real problem? Guys like Jerry Jones, and his long standing crusade against revenue sharing. Because that's what this whole thing boils down to. Some owners like Jones, Snyder, Kraft, etc keep finding ways to produce bigger and bigger revenue streams that don't have to be shared. The Packers are in the midst of pushing the envelope in this area as well with the massive expansion around Lambeau set to provide a huge new revenue stream for the team that doesn't have to be shared with the rest of the league. That's the way forward in todays NFL.
The problem, of course, is that this movement is starting to create a real caste system in the NFL, the Haves and the Have Nots. And rather than sit down and hammer out a way that these new team-specific revenue streams could be transitioned into the revenue-sharing model that turned the NFL into America's year-round obsession, the owners have decided that its much easier to go after the player's piece of the pie.