Pretty simple idea: you're the owner (and GM if you wish) of your very own expansion team. What would your team look like? It can be as specific and detailed as you want. I'll throw out a couple questions you can answer, with the option to add on as much as you like. Add in some pictures too!
Where would your team be located?
What would your team be named?
You get the 1st pick in the 2012 NFL draft...who do you take?
The last team that was added to the league, the Houston Texans, had an expansion draft, they took 19 players (from other teams) in this draft...say you can take 20 players (or so) to add to your team (try to keep contracts/salary cap in mind, unlike our CSC dream team).
What would be the name of your stadium? Would it be indoors or outdoors or both?
What does your logo look like?
Who would you hire for a coach? (can't be a current head coach in the NFL)
What division would you be added to?
And anything else you would like to add!