An advertisement for a Phoenix smoke shop called Bud's Glass Joint, featuring the Arizona Cardinals defensive back "Honeybadger" Tyrann Mathieu, has gone viral thing morning thanks to Scott Berger and some help from Darren Rovell. The advertisement was printed in the Phoenix New Times, a local Arizona publication.
As a business owner, I applaud Bud's Glass Joint for their clever guerilla marketing tactic. Love it or hate it, everyone in the country will be talking about this advertisement today, which should help Bud's Glass Joint smoke the competition.
I'm sure the Cardinals are hoping Mathieu stays far away from shops like this. Very, very far away.