clock menu more-arrow no yes mobile

Filed under:

2014 Saints Fans Ranked Third Best-Franchise Ranked Number Twenty-three in Value by Forbes

On 8-20-14 Forbes magazine ranked the Saints fans as the 3rd best in the NFL. Today, they Ranked the franchise's worth at number 23.

Derick E. Hingle-USA TODAY Sport

Forbes Magazine has done a couple of articles this week on our team, the New Orleans Saints.

Best Fans in the NFL

Their criteria.

Our ranking is based on five criteria: hometown crowd reach (defined by Nielsen Scarborough as a percentage of the metropolitan area population that watched, attended, and/or listened to a game in the last year), 3 years worth of television ratings (per Nielsen), 3 years of stadium attendance based on capacity reached, 3 years worth of merchandise sales (per, and social media reach (a combination of Facebook likes and Twitter TWTR +1.93%followers based on the team’s metro area population).

We rank only behind #1 Green Bay Packers, and #2 Denver Broncos.

Green Bay

#1 Green Bay Packers

Hometown Crowd Rank: 1
TV Audience Rank: 2
Stadium Attendance Rank: 1
Social Media Rank: 1
Merchandise Rank: 7


# 2 Denver Broncos

Hometown Crowd Rank: 5
TV Audience Rank: 4
Stadium Attendance Rank: 1
Social Media Rank: 4
Merchandise Rank: 2

New Orleans

#3 New Orleans Saints

Hometown Crowd Rank: 2
TV Audience Rank: 1
Stadium Attendance Rank: 1
Social Media Rank: 2
Merchandise Rank: 10

So what stands out here.

Immediately number 1 ranking at TV audience stands out. So when the Saints play everyone wants to watch. Says a lot about a team that was raked over the coals by the NFL only 2 short years ago and voted 4th most disliked NFL franchise, by Fox sports. Hey, everyone has to fill space till the regular season brings us some juicy nuggets.  but #1 TV audience share is pretty popular, by my standards.

#1 also at Stadium attendance is very significant also. With the Arrival of Sean Payton and Drew Brees in 2006, the sellouts of the Mercedes Superdome has been the norm. No surprises here.

#2 Hometown crowd ranking, again no real surprise here. Even before our recent franchise successes, the local fan base was largely there.

#2 Social Media ranking is fairly recent and thanks to the fans and blogs like ours, have pushed us right up there on Facebook and Twitter.

The #10 Merchandise ranking is rather good, considering our "small market" standings.

Now Forbes' new article on Team Values has us listed at #23.

The average NFL team is currently worth $1.43 billion, the highest value in the 17 years Forbes has tracked professional football team finances. The $1.43 billion average is 23% more than a year ago, the biggest year-over-year increase since 1999.

Forbes’ team values are enterprise values (equity plus net debt) and are calculated using multiples of revenue that reflect each team’s current stadium economics (with adjustments for pending new stadiums and renovations).

Two teams in the top 5 come from Texas, proving the old axiom true, The most bluster comes from Texas. OK, that's not what the axiom really says, but hey, I'm writing this article.

Green Bay ranks at #13 while Denver ranks at #11

The Saints at #23

23. New Orleans Saints

Team value: $1.11 billion
Revenue 2013: $278 million
Operating income 2013: $50 million

Saints owner Tom Benson will bring in an estimated $392 million in additional revenue through 2025 thanks to one of the most complex stadium lease agreements in the NFL.

Team value, 1.11 billion. Not bad for a team Tom Benson paid  $70,000,000 to buy in 1985 and not bad considering the size of the "small market" that the Saints are a part of.

As fans we can be proud of both places in these rankings, but feel free to discuss you feelings on the subjects while we are waiting for our 3rd preseason game to start.