More than 500 players across the NFL are going to sport custom cleats that reflect their commitment to charitable causes during Week 13 games, and New Orleans Saints quarterback Drew Brees is one of them.
The NFL’s My Cause, My Cleats campaign is an initiative that’s been a culmination of 18 months of collaborative work between the NFL and players across the league, and it includes an online storytelling platform, in partnership with The Players’ Tribune. Throughout the season, participating players have worked with The Players’ Tribune to tell the stories behind their cleats via long-form features and profile cards.
These cleats, that will be on display during games, were developed by players and designed by Nike, Under Armour and Adidas. In addition, players will have the opportunity to raise funds for the cause of their choosing by auctioning their cleats off at NFL Auction; 100% of funds raised will be donated to 501(c)(3) charities selected by players.
Brees is appropriately representing The Brees Dream Foundation, which was founded in 2003. The mission is to improve the quality of life for cancer patients and provide care, education and opportunities for children and families in need. In 12 plus years of existence, over $25 million has been contributed to charitable causes globally.
To learn more about the My Cause, My Cleats campaign, visit nfl.com/mycausemycleats.