Six NFL stars filmed a new commercial for Campbell’s soup that is slated to air right before the the NFL regular season kicks off.
Campaign Details:
· This NFL season, Campbell’s Chunky is recognizing and appreciating the everyday guy by introducing a brand new campaign, the “Everyman All-Star League.”
· The “Everyman All-Star League” is an epic role reversal of fantasy football, where six of the NFL’s best game winners and rising stars are fantasy team GMs, drafting average guys whose admirable talents and everyday victories range from grocery shopping to changing diapers, making Chunky’s consumer the hero.
· The “Everyman All-Star League” campaign will launch right before the season starts. It will include a commercial featuring all six NFL players and activations throughout the season, both on the national and local level.
The six players are New Orleans Saints QB Drew Brees, New York Giants WR Odell Beckham Jr, Green Bay Packers RB Eddie Lacy, Los Angeles Rams RB Todd Gurley, Detroit Lions TE Eric Ebron, and Chicago Bears OL Kyle Long.
Drew Brees is clearly not a player to turn down any endorsement deal, so Campbell’s Soup gets added to a long list of other companies the Saints QB backs.